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Here’s 7 costly mistakes to avoid when selling your Sacramento Home. For those who watch this video all the way through, there is a free report the goes deep on the “why” each mistake is important. So let’s get started
Mistake #1: Failing to DRESS Your Property For Sale
Buyers look for HOMES, not houses. They buy homes in which they FEEL they would like to live. One of the major factors in getting your home to sell quickly is very simple: MAKE IT FEEL LIKE “HOME.”
Most buyers select their home based on EMOTIONS. Once their decision is made to buy, they justify their purchase with LOGICAL reasons: facts and features. So, it’s most important to make your home appeal to all senses. Your property is NOT the only home the buyers will see. You are competing with other homes in the market, and some of them have been professionally decorated.
Mistake #2: Pricing Your Home Incorrectly
Every seller wants to realize as much money as possible when selling their home. The natural inclination is to price the home high, thinking you can always come down in the future.
But a listing price that is too high frequently nets the seller LESS money than an original price at market value. Why is this? Because people looking for homes in your price range will reject your home in favor of other homes in a reasonable price range.
Mistake #3: Limiting The Marketing Exposure Of Your Property
The most obvious marketing tools everyone uses (Open Houses and the MLS) are only moderately effective. Successfully marketing of your home (getting the highest price, at the right time, and with no hassles and problems) requires much more.
Surprisingly, less than 1% of homes are sold at an open house. Agents use open houses to attract buying prospects, not to sell your home. And advertising studies show that less than 3 % of people purchased their home because they saw it in an ad.
Mistake #4: Thinking Your Appraisal Is The Market Value Of Your Home
An appraisal is an opinion of value for an entirely different purpose than selling your home. Usually an appraisal is to provide a bank or mortgage institution information to fund a loan. If a lender is motivated to loan you money, his appraisal may come in higher than the true market value of your property. The appraiser might ignore other issues in his analysis, such as foreclosures in the market or distressed sales.
When a buyer looks at a home, they look at all the factors: foreclosures, distressed sales, bankruptcies, divorces, and area fluctuations. Don’t make the mistake of thinking the “appraisal” value of your home is what a diligent buyer would pay.
Mistake #5: Not Understanding Your Rights And Obligations
Real estate law and regulations can be very complex. When you sign a contract for the sale of your property, it’s a legally binding document. An improperly written contract can create many problems for you: a sale could fall through, cost you thousands in forced repairs, inspections, and remedies for items included or excluded in the purchase offer.
You must understand what repairs and closing costs you are responsible for in a contract. And you must know whether the property can legally be sold “as is,” or how deed restrictions or local zoning will affect your transaction.
Mistake #6: Signing A Listing Agreement With NO WAY OUT!
Just about every agent has good intentions about helping you sell your home. But situations and circumstances change. The agent might have personal problems, or simply decide to retire or get out of the real estate business.
Or other situations may arise where the agent isn’t doing his or her job as you expected. The home may not be getting the exposure you desire. Or perhaps you haven’t heard from your agent in six weeks!
What do you do now? Call us to find out about our 100% satisfaction guarantee
Mistake #7: Selecting The WRONG Agent
Do you remember the old riddle that goes, “What do you call the person who graduated dead-last in their medical school class?”
Well, it’s the same with real estate professionals. Someone with vast experience and extraordinary professionalism usually costs the same as someone with little or no experience, or with compromising standards. You need to know how to tell the difference up front.
Still not sure what to do or need more information? Don’t forget to down the entire FREE report below or Click on the contact us link below or call today and we’d be more than happy to schedule a Strategic Marketing Consultation with you
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About the authors:
Mike and Jennifer Rigley are one of Sacramento’s top ranked Real Estate Teams and 5 Star Ranked Real Estate Professionals. Selling Real Estate Full time since 2004 with well over 1,500 successful closings Mike and Jennifer Rigley are here to help your dreams of Home Ownership come true.
Mike and Jennifer Rigley of the Rigley Realty Group come with over 15 + years experience helping buyers, sellers and investors realize their Real Estate dreams. Including:
- 35+ Year Sacramento Residents
- Over 1,500 homes sold since 2003 – 10x the average agent
- Team Approach for Maximum Client Satisfaction
- Ranked in the Top 25 of all agents & companies county wide in both the number of listings & sales since 2004
- Top 500 Teams All Companies in California for Production
- Sacramento Magazine 5 STAR Agent
In short, the Rigley Realty Group will sell your home for the most amount of money, in the shortest amount of time, with the least amount of hassles – you have our word on it.
See our profile on Zillow or Redfin here
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